01About Novateor
At Novateor Research Laboratories Limited, we build products people trust with their smiles. As the BSE-listed, FDCA-approved maker of SmiloShine — India’s #1 brand for Teeth Whitening — we’ve spent 11+ years turning our own R&D into 15+ products recommended by 40,000+ dentists and bought in 200+ cities across India. Now we’re scaling pan-India, and this role puts you at the centre of that growth.
02The Role
Own profitable growth for smiloshine.com and our marketplace business. You’ll run the ad engines, own the ROAS, and turn clicks into loyal customers of India’s #1 teeth whitening brand.
03Key Responsibilities
- Plan, launch, and optimize Meta (Facebook / Instagram) and Google ad campaigns for D2C
- Manage Amazon & Flipkart advertising: PPC, deals, coupons, and listing / SEO optimization
- Own ROAS, CAC, and revenue targets across channels
- Run funnel experiments: landing pages, offers, and creative A/B testing
- Build retention flows: email, WhatsApp, and SMS marketing automation
- Analyze performance in GA4, ad managers, and marketplace dashboards; report weekly
- Brief the designer on creatives and iterate based on data
- Track competitor pricing, ads, and marketplace strategy
04Skills & Competencies
- 2–5 years hands-on D2C / e-commerce performance marketing with proven ROAS ownership
- Strong command of Meta Ads Manager, Google Ads, and Amazon Ads console
- Shopify ecosystem familiarity; GA4 and Excel-based analysis
- Growth mindset: test fast, scale winners, kill losers
05Qualification
- Graduate (Marketing / Digital certification a plus)
- Prior experience scaling a D2C personal care / FMCG brand strongly preferred
06Location Details
Gujarat:
- Sanand GIDC, Ahmedabad district
07How to Apply
Use the application form, or email your resume to hr@novateor.com with the subject line: Application for Performance Marketing Executive (E-commerce). You can also send it on WhatsApp using the button below. Please explore novateor.com and smiloshine.com before applying.